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ESCAPE5
A monumental sculptural number 5 in champagne-gold and copper metal beside a gold wireframe globe in deep space.

Freedom you can build

We bring your passion or idea to life.

Together we turn it into a concrete offer, product or service, with a practical business plan, a live landing page and focused steps towards your first customers.

Request an introductionHow it works

No get-rich-quick promises. A realistic journey, alongside your job if you want.

The five steps

From “I don’t know yet” to a first customer

Every step ends with something you can show or test. You set the pace, we carry the heavy lifting.

  1. A woman sketching ideas at a kitchen table under a warm copper lamp.

    Step 1Discover

    Discover what you can already do

    We explore your skills, interests and circumstances through a conversation, your own work and optional mini-assignments.

    What we build together

    • A profile of your skills and interests, backed by your own examples
    • Three strengths you can point to
    • A list of what you do not want to do
  2. Two people comparing options on paper in a dim workshop.

    Step 2Focus

    Choose a direction

    Compare three to five directions, pick one audience and one problem, and test the demand with real people.

    What we build together

    • A comparison of three to five directions
    • One audience and one problem in a single sentence
    • Notes from conversations with three potential customers
  3. Hands shaping a product at a workbench in warm light.

    Step 3Create

    Shape your offer

    Work out the offer, delivery, capacity, price and costs, with assumptions you can check yourself.

    What we build together

    • A clear offer with what is included and excluded
    • A cost overview built from real quotes or your own measurements
    • A first price and a capacity limit
  4. A craftsperson working at a pottery wheel under a copper lamp.

    Step 4Build

    Build your business

    We realise a concrete business file, visual identity, website or shop and the practical set-up.

    What we build together

    • A business file with your offer, costs and rules
    • A name direction and visual identity
    • A website or shop with an ordering or enquiry page
  5. A maker handing over a first order to a customer at a shop counter.

    Step 5Launch

    Start selling

    Plan and carry out real sales activity, keep track of conversations and proposals, and improve.

    What we build together

    • A plan for your first introductions and local partnerships
    • A log of conversations, enquiries and replies
    • Your first real customer and an honest review of what worked

The start package

We bring your passion or idea to life.

Your idea shaped. Your business visible. Your first customers within reach.

Together we turn it into a concrete offer, product or service. With a practical business plan, a live landing page and focused steps to reach your first customers.

What's included?

  1. 1Direction and audience: what you sell, who it is for and which problem it solves.
  2. 2Offer and starting price: one clear product or service with clear contents.
  3. 3Compact practical business plan covering audience, offer, revenue model, expected start costs and first sales actions.
  4. 4Visual foundation with colours, typefaces and a simple name and logo presentation.
  5. 5One professional, mobile-friendly landing page with a contact or enquiry option.
  6. 6Actual launch: we publish the page and connect your domain when available and access is arranged.
  7. 7First visibility: a short business bio and three ready-to-adapt social posts.
  8. 8Reach first customers: an action plan and two adaptable messages, with guidance for the first outreach.
  9. 9One bundled correction round before final delivery.

Fixed regional prices

Euro area: €250United Kingdom: £250United States: $250Morocco: 1,500 MAD
  • One idea, one offer and one landing page.
  • No full webshop, multiple web pages, extended custom logo, ongoing social media management or unlimited changes.
  • Domain registration, paid hosting, business email, advertising and other external subscriptions are not included; we discuss required costs first.
  • The plan is for practical starting. An extended bank, funding or benefits-application plan is outside this package.
  • Personal collaboration is included; we agree the communication format together.

The first introductory conversation is free. We do not promise guaranteed enquiries, revenue or customers.

A person standing at a window at dusk, looking out over a city, with a notebook in hand.

Personal attention

Inspiration that ends in a first action

Freedom means more say over your work, your time and your direction. Keeping your job while you test a business fits that completely.

Evidence over labels
We look at what you make, plan and explain. No personality diagnosis, no success rate.
You decide
Publishing, purchases and messages to third parties only happen after your explicit approval.
People look along
A coach reviews uncertain advice. AI prepares, you and we check.

Questions

Honest answers up front

Do I already need an idea?

No. You can start with what you can already do and enjoy. The idea explorer gives starting points, and in the journey we compare three to five directions that fit you.

Can I do this alongside my job?

Yes. Testing while you keep your job is part of the journey. You choose how much time you have.

Do you promise my business will succeed?

No. The 500 ideas are working hypotheses. Costs, permits, qualification requirements and market potential have not been researched per idea. We do that together once you choose a direction and a country to work in.

What does it cost?

The first introduction is free. The start package has fixed regional prices: €250 in the euro area, £250 in the United Kingdom, $250 in the United States and 1,500 MAD in Morocco. Language and payment currency are separate choices; existing checkout settings are not changed silently.

Which languages and countries are supported?

The site is available in Dutch, English, French, Spanish and Arabic, including right-to-left layout. Language and country are chosen separately. The idea texts in French, Spanish, English and Arabic are machine-translated from the Dutch originals and will be reviewed locally.

I am under 18. Can I take part?

You can start with a learning and exploration route. Contracts, payments and public selling follow only once the right age and country conditions are set.